Risk Communication
Who is best to lead the conversation?
Anyone can lead the conversation about resilience and climate change, but the best messengers to each individual person is someone they respect. Peers, neighbors, friends, family members, and those they hold with trusted esteem.[1]
The conversation can be led by multiple people, in fact. The more voices, the more likely one may resonate with residents. Additionally, numerous voices repeating a consistent message also helps community members take the information to heart and may make them more likely to participate or make changes on their own.
Next: Ways to communicate and educate
[1] FrameWorks Institute. 2002. Framing Public Issues. Washington, DC: FrameWorks Institute Center for Research on Environmental Decisions. (2009). The Psychology of Climate Change Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public. New York.